Okay, I know I don’t see movies very often and so am out of ye olde movie listings loop, but when did the Paramount get renamed as Cinéma Banque Scotia Montréal?
Okay, I know I don’t see movies very often and so am out of ye olde movie listings loop, but when did the Paramount get renamed as Cinéma Banque Scotia Montréal?
April 24th according to a comment here : http://cinematreasures.org/news/15840_0_1_0_C/
It was a terrible movie theater before and now it’s named after a bank. Apparently the most popular movie theater in Canada wasn’t making enough money for them, they had to sell their name as well. I guess people don’t like spending $12 on tickets and $8 on sugar water then being accused of piracy and asked to snitch on their friends; I can’t imagine why.
Wow; check out how awful the new signage looks in this flickr set (found via the link you provided above).
The irony is that everyone will continue to call it the Paramount. And I will continue to ignore the theatre, unless it’s the only place showing something I actually want to see.
Ugh. I really liked that sign.
It had personality, unlike the placard that now identifies it.
Wow. The new sign is really blindingly awful.
OUCH. Let’s hope that sign is temporary.
wow. I didn’t think it could get worse. I’m a little bit snickery about the fact that Guzzo is lowering their prices.