There are no rules; there is only what works.
~ Matociquala hits it dead on yet again.
(And also thought-provokes here with the discussion topic, “Words are a tool for injecting the story into the reader’s brain.” In the comments she says, “The art of writing fiction is the art of seducing the reader into generating a story that the reader finds satisfying.” A comment like that can make you look at the craft in a totally different way.)